Stories — press

  NAMM 2022: Back in 2020, Ciari Guitars stunned audiences with its foldable Ascender Custom electric guitar, which brought an all-new-meaning to the phrase “travel guitar." Now, the San Diego-based brand is back with an equally fascinating build, the Ascender Standard – an updated, more affordable version of the Ascender platform, which was built in collaboration with industry legends, Grover Jackson and Joe Glaser. And when we say more affordable, we really mean it: with a targeted MAP of $1,800, it weighs in at over $1,000 cheaper than its $2,999-priced predecessor.  Click to continue reading...

Ciari Guitars was interviewed for the National Association of Music Merchants (NAMM) for their article, Ciari Guitars Offers Travelers an Oasis Amidst the Chaos. "The thought of boarding an airplane as a musician can invoke a strong array of emotions for even the most seasoned traveler. The fear of lost or damaged instruments only compounds the already stressful process of participating in modern air travel. One innovative company, Ciari Guitars, is determined to eliminate challenges guitarists face when taking to the skies." Continue Reading...  

In his Guitar Gavel podcast interview with David Still, watch Jonathan Spangler, CEO & Founder of Ciari Guitars, tell the story of the world's first professional folding guitar. When I asked Jonathan Spangler, Founder and CEO of Ciari guitars, how the idea came to him to create a travel guitar he responded with… “Study the friction in your day, solive it for you and you’ll solve it for someone else.” The seminal moment for Jonathan and his idea for a premium, pro-level travel guitar came about when he flew to Germany to perform a 40-minute set of Johnny Cash at a German...

Ciari Guitars Announces Participation in NAMM Media Day and Launch of Latest Innovations at The NAMM Show 2022: Ascender Standard™ Folding Electric Guitar and  Music Oasis™ In-Airport Guitar Lounge Ascender Standard Boasts New Look, New Folding System, and New Price Point; Music Oasis is Patented System for In-Airport Retail and Experiential Marketing for Music Products SAN DIEGO – May 31, 2022 – Ciari Guitars, Inc., an emerging music-tech company focused on guitar-related innovations, today announced participation in NAMM Media Day on June 2, 2022 from 3-5 pm at the Anaheim Convention Center, as well as the launch of the Ascender Standard folding...