THE STORY

New Video! The Ciari Guitars Brand Story

We proudly share the story of Ciari Guitars as told by our CEO & Founder, Jonathan Spangler, through this brilliant video by Luminary Creative in Nashville, TN.

Music by Justin Johnson: www.JustinJohnsonLive.com // @justinjohnsonlive.

Nothing quite compares to the anxiety-inducing experience of traveling with a guitar. And Ciari Founder and CEO, Jonathan Spangler can tell you all about it. As you are about to find out, the story of Ciari Travel Guitars came about like many of the worlds greatest inventions – out of necessity.

In 2012, Jonathan Spangler was Chief Patent Counsel for a successful medical device company in San Diego, California. As an aspiring musician, he unexpectedly found himself assuming the role of bandleader for the company rock band, performing at quarterly meetings.


The intense and busy nature of his day job saw Jonathan on the road regularly, leaving little free time to practice the set list for each performance. He had no choice but to bring a guitar with him wherever he flew, and practice in his hotel room in between meetings.
This is where Jonathan experienced first hand, not only the pain points of traveling with a guitar but finding a product that met his needs.


After months of searching, Jonathan quickly discovered that he was looking for something that simply didn’t exist; a real, full-sized, gig-ready guitar, packed full of features, that could be quickly and conveniently packed down into a footprint that could fit under a plane seat.
Frustrated, Jonathan was inspired by his experiences with guitar air travel, as well as his own advice to entrepreneurs: “If you don’t like the available options, make what you want and maybe others will want it too.”


Enter Ciari™ Guitars, and their first offering to the guitar playing fraternity, the Ascender™; the worlds first premium travel guitar.

THE STORY

Nothing quite compares to the anxiety-inducing experience of traveling with a guitar. And Ciari Founder and CEO, Jonathan Spangler can tell you all about it. As you are about to find out, the story of Ciari Travel Guitars came about like many of the worlds greatest inventions – out of necessity.

In 2012, Jonathan Spangler was Chief Patent Counsel for a successful medical device company in San Diego, California. As an aspiring musician, he unexpectedly found himself assuming the role of bandleader for the company rock band, performing at quarterly meetings.

The intense and busy nature of his day job saw Jonathan on the road regularly, leaving little free time to practice the set list for each performance. He had no choice but to bring a guitar with him wherever he flew, and practice in his hotel room in between meetings.
This is where Jonathan experienced first hand, not only the pain points of traveling with a guitar but finding a product that met his needs.

After months of searching, Jonathan quickly discovered that he was looking for something that simply didn’t exist; a real, full-sized, gig-ready guitar, packed full of features, that could be quickly and conveniently packed down into a footprint that could fit under a plane seat.
Frustrated, Jonathan was inspired by his experiences with guitar air travel, as well as his own advice to entrepreneurs: “If you don’t like the available options, make what you want and maybe others will want it too.”
Enter Ciari™ Guitars, and their first offering to the guitar playing fraternity, the Ascender™; the worlds first premium travel guitar.


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