The Ascender is the perfect outlet for frequent travelers
The lifestyle of the frequent traveler may seem glamorous. From business class airfare, to poolside “working” lunches surrounded by palms trees and ocean views, to legendary deals made on pristine golf courses, it’s easy to admire the perks that “road warriors” enjoy.
These days, frequent business travel isn’t just limited to CEOs and executives. Junior employees, consultants and independent contractors are also traveling for business more than ever before. While the company picks up the tab for travel expenses, frequent business travelers are facing health concerns including insomnia, weight gain, exposure to viruses and high blood pressure which arise while spending increasingly more time away from home.
In 2018, U.S. residents took 463.3 million business trips, with 38% for meetings and events. Direct spending on business travel in 2018, including expenditures on meetings, events and incentive programs totaled $327.3 billion. These numbers are expected to climb in upcoming years.
The stress of frequent travel, combined with limited access to healthy foods and long lapses in exercise can lead to weight gain, hypertension and mental health effects like depression and anxiety.
“Music has charms to soothe a savage beast.” -William Congreve
Playing music is a healthy way to offset some of the potential health risks associated with frequent travel. Listening to and playing music has been proven to reduce stress, alleviate anxiety, positively affect mood and improve memory. Frequent travelers who love to play music will benefit from regular guitar practice and enjoy the benefits that music has on the brain.
Research shows the music also positively affects the heart. Playing music can increase blood flow, lower blood pressure, decrease cortisol and increase serotonin and endorphin levels in the blood. Regular guitar practice can help frequent travelers protect against heart health issues like hypertension and high blood pressure.
In addition to all of the amazing health benefits of music, frequent travelers who love to play guitar will also enjoy one of the simple, familiar comforts of home whenever they practice. Frequent travel can disrupt routines and lead to feelings of isolation. Playing music on the road can help road weary business travelers battle stress and maintain a consistent music practice.
The Ciari Ascender—a stress reducer in more ways than one
Frequent travelers who happen to be musicians will love the world’s most innovative travel guitar—the Ciari Ascender. The Ascender is a premium travel guitar, with an ergonomic folding neck that fits inside a standard backpack. Finally, frequent travelers have a travel guitar option that makes traveling with an electric guitar stress free.
The Ascender folds in half symmetrically and becomes so compact that it can fit underneath an airplane seat or in an overhead bin. This TSA-compliant carry-on takes all of the guesswork and anxiety out of traveling with an electric guitar.
Traveling can be life-affirming one day and incredibly stressful the next. Ciari Guitars is making it possible for frequent travelers to access a healthy outlet for stress during extended trips away from home. Playing guitar can help travelers combat anxiety, depression and insomnia.
As the demand for frequent business travel continues to rise, companies will be searching for ways to help employees minimize some of the negative side effects of frequent travel. At Ciari Guitars, we envision many of those travelers reaching for the Ciari Ascender, the world’s most innovative travel guitar.
If you’re interested in using The Ascender for your own wellness outlet, click here to view our guitars available for pre-sale and be among the first to have one in your hands early as January 2020.
If you manage frequent travelers and would consider The Ascender for a company perk or employee benefit, please get in touch.