“Seeking to address that problem, Ciari Guitars has created a uniquely engineered instrument that’s foldable for travel, a guitar that’s able to be stowed easily in most airplane overhead bins or under most airplane seats.”
“Guitar innovation is not dead.”
“....embracing some of these ultra-modular guitar designs will be the next "big thing" as it directly answers problems associated with modern touring and tight budgets in the music industry.”
Press
Ciari Guitars CEO Jonathan Spangler on How Steve Stevens Helped Shape the Signature Ascender
Ciari Founder and CEO Jonathan Spangler joins us to discuss the company’s unique partnership with Steve Stevens on “The Ascender” guitar. By: Jay Lan In a groundbreaking fusion of innovation and artistry, Ciari Guitars has partnered with rock legend Steve Stevens to unveil their first-ever Signature Series model—“The Ascender.” This collaboration, cooked up by Ciari Founder and CEO Jonathan Spangler, marries Ciari’s patented folding technology with Stevens’ unparalleled musical vision, resulting in a guitar that redefines performance and portability. From the initial spark of inspiration to the meticulous design process, this interview with Jonathan delves into how a shared commitment to excellence and a passion for...
Steve Stevens On Ciari Signature Series Guitar, New Billy Idol Album
By: Jim Ryan Guitarist Steve Stevens poses with his new Signature Series Ascender guitar line, now available via Ciari Guitars For artists across the country, the idea of traveling with a musical instrument can be a complicated one both logistically and financially. Seeking to address that problem, Ciari Guitars has created a uniquely engineered instrument that’s foldable for travel, a guitar that’s able to be stowed easily in most airplane overhead bins or under most airplane seats. Partnering with guitarist Steve Stevens, Ciari launched their debut signature series, the Steve Stevens Signature Ascender, this week. “I mean, this is a real solution...
The Most Convenient Guitar In The World
Jonathan Spangler, CEO and founder of Ciari Guitars and Shep Hyken at the Summer NAMM Show Today’s customers want and expect a frictionless experience – in other words, a convenient experience. I’ve written quite a lot about the topic of eliminating friction and even authored a book, The Convenience Revolution. This is one of the most important, powerful customer experience strategies an organization can implement. It takes good customer service and experience and makes it even better. Most of what I have written has been focused on the process. What I want to explore now is how convenience can be built into...
"We unleashed an approach that had been deemed impossible." With its innovative technology and updated Ascender model, Ciari Guitars is rising high as the industry’s premier travel guitar maker
By: Guitar Player Ciari founder Jonathan Spangler tells the story behind his company's innovative folding guitar design and technology The Ciari Ascender is shown here in various finishes and views. (from left) Black, showing the front; red, revealing the back; and white, presenting the guitar folded for transport. (Image credit: Courtesy Ciari Guitars) “I invented it because I wanted it,” says Jonathan Spangler, founder and CEO of Ciari Guitars, talking about the creation of his Ascender line of folding-neck electrics. As a musician and an attorney whose job mandated extensive travel, Spangler needed a full-sized guitar that could fit into the...
